Just because you’re on a budget doesn’t mean you can’t have amazing looking t-shirts. In the world of screen printing, every additional print colour within your artwork increases the cost per unit, so here’s some tips on how to get the best out of your single colour prints – The most cost effective way to sell a tonne of merch!
If you have a strong identity that’s clean and simple, then your single colour print will look bold and punchy. Get this right and your tees are guaranteed to stand out.
While it’s tempting to use colours to help inform and shape your design, don’t rule out good old black and white. A monochromatic design can give your clothing a certain sophisticated edge to it that never goes out of style.
In the world of screen printing, knowing what a halftone is, and how to use one, is a hugely valuable piece of wisdom. Halftone is the reprographic technique that simulates continuous tone imagery through the use of small dots, varying either in size or in spacing, thus generating the appearance of gradients or shading.
Halftones open up several possibilities for single colour prints. We can print with a single colour of ink and make it appear as two shades or more of the same colour by using halftones. This method is great when you want to achieve the look of multi colour printing without the expense.
Using halftones means you can print photo realistic artwork in a single colour. This is similar to photos in newsprint that are made up of lots of tiny dots.
Always bear in mind the garment colour, as this can be used as part of your design. For example, if your logo is grey and yellow, printing on a yellow t-shirt will mean you only have to print the grey, whereas printing on another colour of t-shirt would make this a two colour print.
One of the many great things about screen printing is the level of detail you can get in a print. This lends itself very well to illustrative styles. Adding texture to your single colour designs can really elevate them.
Less is more